Penguatan Ekonomi Lokal Pada Pelaku UMKM Berbasis Digital Di Desa Winduaji Kabupaten Brebes
Abstract views: 1837
,
PDF downloads: 1403
Abstract
In the industrial era 4.0, technological knowledge, especially information technology is very important. UMKM are micro-enterprises that should have used the information access for the economic welfare of a region, but vice versa. Current problems with UMKM include lack of capital and knowledge of information technology. Winduaji village is one of the villages with UMKM actors with minimal information technology knowledge. The method of implementation is the method of discussion with the format of Training regarding identifying problems to the use of technology media. This training activity was attended by 56 participants consisting of village officials, UMKM actors, and tourism conscious reservoirs. As a result, all participants showed great interest in using social media marketing continuously.
References
Alyas, & Rakib, M. (2017). Strategi Pengembangan Usaha Mikro, Kecil Dan Menengah Dalam Penguatan Ekonomi Kerakyatan (Studi Kasus pada Usaha Roti Maros di Kabupaten Maros). Sosiohumaniora, 19(2), 114–120.
Ananda, A. D., & Susilowati, D. (2017). Pengembangan usaha mikro kecil dan menengah (umkm) berbasis industri kreatif di kota malang. Jurnal Ilmu Ekonomi, 10(10), 120–142.
Endaryono, B. T., & Djuhartono, T. (2018). Membangun Jaringan Pasar Untuk Mengembangkan Usaha Produk Lokal Dalam Menumbuh Kembangkan Usaha Berbasis Sumber Daya Lokal Melalui Usaha Mikro Dan Keuangan Mikro. Sosio E-Kons, 10(3), 228–233.
Es, D. P., Rahmi, & Aditya, S. (2017). Pemanfaatan Digital MARKETING Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
Gunartin. (2017). Penguatan Umkm Sebagai Pilar Membangun Ekonomi Bangsa. Eduka Jurnal Pendidikan, Hukum Dan Bisnis, 1(V), 59–74.
Junaidi. (2017). Pelatihan Manajemen Keuangan sebagai Upaya Peningkatan Daya Saing UMKM dalam Menghadapi MEA di Kecamatan Tomoni Kabupaten Luwu Timur. Resona Jurnal Ilmiah Pengabdian Masyarakat, 1(1), 46–51.
Sedyastuti, K. (2018). Analisis Pemberdayaan UMKM dan Peningkatan Daya Saing Dalam Kancah Pasar Global. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1), 117–127.
Sulistyandari, Widiastuti, E., Indriati, S., & Nawarini, A. T. (2018). Pendampingan Usaha Pada Kerajinan Logam “Mandiri Etsa” Desa Pasir Wetan, Karanglewas, Banyumas. Jurnal Adimas, 02(1), 37–41.
Copyright (c) 2019 Madani : Indonesian Journal of Civil Society
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Notice
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
