Exloratory Data Analysis Untuk Data Belanja Pelanggan dan Pendapatan Bisnis

  • Widi Hastomo ITB Ahmad Dahlan Jakarta
  • Adhitio Satyo Bayangkari Karno Universitas Gunadarma
  • Sudjiran STMIK Jakarta STI&K
  • Dodi Arif Universitas Gunadarma
  • Eka Sally Moreta STMIK Jakarta STI&K
Abstract views: 220 , PDF downloads: 659
Keywords: EDA, python, customer shopping, revenue


A more quantifiable perspective is assuming the role of mechanistic management in an effort to enhance business based on its capacity to transform data into knowledge and insight. The industry has not completely supported its business strategy also with driven data. Using a transaction dataset taken from one of the Kaggle.com challenges, this experiment attempts to determine consumer spending patterns and Retail Fashion business revenues (H&M Personalized Fashion Recommendations). The results of the experiment are the number of transactions based on customer age, the most sales product and one-time purchased item, and the type of product that generates the highest and smallest income. The approach employed is EDA using the Python language. In order for businesses to generate analytical findings that provide future perspectives and to help identify the gap by delivering analytical results in the form of suggestions that can be perpetuated, the findings of this experiment are intended to support the capabilities of simulation. The challenge in this experiment is the abundance of datasets, which necessitates a suitable operating environment.

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