Peningkatan Kapasitas Penjualan Pada Kader Pemberdayaan Masyarakat Desa Melalui Pelatihan Pemasaran Digital
Abstract views: 105
,
pdf downloads: 88
Abstract
Empowering rural communities is essential for sustainable development, especially in the economic sector. This community service program aims to increase the sales capacity of the Sunyalangu Village Community Empowerment Cadres (KPMD) through digital marketing training. The main problems include simple packaging, conventional marketing methods, and poor business management practices. This program uses a community service method, Service Learning (SL), which involves practical steps such as product packaging training and digital marketing strategy workshops. This project significantly improved participants' skills in using sealer machines and promoting products online, especially on platforms like Shopee. The method of implementing strategic digital marketing communication training was carried out with a structured and interactive approach over two meetings. The results showed the importance of digital literacy in rural areas to achieve maximum business potential and improve economic sustainability. This training has successfully introduced participants to the world of online trading and provided them with practical skills in utilizing digital platforms to market processed products from the community.
Copyright (c) 2024 Ummi Athiyah, Shintia Dwi Alika, Atika Ratna Dewi, Muhammad Quthb Habiburrahman, Oktavia Jazilatus Sa’adah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Notice
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
