Peningkatan Kapasitas Penjualan Pada Kader Pemberdayaan Masyarakat Desa Melalui Pelatihan Pemasaran Digital

Abstrak

Empowering rural communities is essential for sustainable development, especially in the economic sector. This community service program aims to increase the sales capacity of the Sunyalangu Village Community Empowerment Cadres (KPMD) through digital marketing training. The main problems include simple packaging, conventional marketing methods, and poor business management practices. This program uses a community service method, Service Learning (SL), which involves practical steps such as product packaging training and digital marketing strategy workshops. This project significantly improved participants' skills in using sealer machines and promoting products online, especially on platforms like Shopee. The method of implementing strategic digital marketing communication training was carried out with a structured and interactive approach over two meetings. The results showed the importance of digital literacy in rural areas to achieve maximum business potential and improve economic sustainability. This training has successfully introduced participants to the world of online trading and provided them with practical skills in utilizing digital platforms to market processed products from the community.