Analisis Penerimaan Teknologi pada Platform Pasar Banjarwaru dengan Metode Technology Acceptance Model 3
Abstract views: 0
,
Abstract
Technology Acceptance of the Pasar Banjarwaru Platform Using the Technology Acceptance Model 3 (TAM 3). With the increasing reliance on digital platforms, understanding the factors influencing technology adoption in online buying and selling activities is crucial. This study explores variables such as perceived usefulness, ease of use, social influence, and user intention. Data were collected through an online questionnaire survey of 362 respondents and analyzed using the PLS-SEM method. The findings indicate that user intention significantly impacts the level of platform usage. Additionally, factors such as computer self-efficacy, enjoyment in using the platform, and platform image enhance users' perceptions of its usefulness and ease of use. Social norms, particularly the influence of the surrounding environment, are identified as the most significant determinants of user intention and perceived benefits. Technology acceptance is shaped by an interplay of social, psychological, and technical factors. Based on these insights, recommendations for developers include adopting user-friendly designs and leveraging community-based promotional strategies to enhance technology acceptance.
References
I. Maharani, “Perekonomian di Era Transformasi Digital,” Jurnal Simki Economic, vol. 7, no. 1, pp. 201–210, 2024, [Online]. Available: https://jiped.org/index.php/JSE
N. Mirantika, “Analisis Penerimaan Teknologi M-Commerce Menggunakan Metode Technology Acceptance Model (TAM) Pada Penjualan Retail di Kabupaten Kuningan,” NUANSA INFORMATIKA, vol. 16, pp. 161–171, Jan. 2022, doi: 10.25134/nuansa.v16i1.5236.
Hongsheng Xu, Le Wu, Guofang Kuang, and Ganglong Fan, “Research on Problems and Suggestions of Rural E-commerce Development under the Background of Rural Revitalization,” International Journal of Social Sciences and Economic Management, vol. 4, no. 2, Sep. 2023, doi: 10.38007/ijssem.2023.040216.
K. Ariansyah, E. R. E. Sirait, B. A. Nugroho, and M. Suryanegara, “Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications,” Telecomm Policy, vol. 45, no. 8, Sep. 2021, doi: 10.1016/j.telpol.2021.102219.
A. Imronah and N. Fatmawati, “Pemberdayaan Ekonomi Masyarakat melalui Home Industry Kerajinan Anyaman Bambu di Desa Banjarwaru Kecamatan Nusawungu Kabupaten Cilacap,” Islamic Economics Journal, vol. Vol. 1 (2), pp. 80–88, 2021.
V. Venkatesh and H. Bala, “Technology Acceptance Model 3 and a Research Agenda on Interventions,” Decision Sciences Institute, 2008.
H. Sung, “Study on the Determinants of Intention to Use Unmanned Fashion Retailers -Based on Technology Acceptance Model 3-,” Journal Of The Korean Society Design Culture, vol. 29, no. 1, pp. 101–115, Mar. 2023, doi: 10.18208/ksdc.2023.29.1.101.
W. R. Farrasari and I. Amaliah, “Pengaruh Technology Acceptance Model Terhadap Minat Masyarakat Kota Bandung dalam Berbelanja Produk Fashion di E-Commerce Shopee,” Bandung Conference Series: Economics Studies, vol. 3, no. 1, Jan. 2023, doi: 10.29313/bcses.v3i1.7083.
W. A. Harsanto, N. Matondang, and R. P. Wibowo, “The Use of Technology Acceptance Model (TAM) to Analyze Consumer Acceptance Towards E-Commerce Websites. A Case of the Plantage.id Digital Transformation Solution,” Journal of Environmental and Development Studies, vol. 4, no. 2, pp. 206–213, Sep. 2023, doi: 10.32734/jeds.v4i2.13144.
J. Henseler and F. Schuberth, “Using confirmatory composite analysis to assess emergent variables in business research,” J Bus Res, vol. 120, pp. 147–156, Nov. 2020, doi: 10.1016/j.jbusres.2020.07.026.
I. Ali and N. F. Warraich, “Meta-analysis of technology acceptance for mobile and digital libraries in academic settings using technology acceptance model (TAM),” Global Knowledge, Memory and Communication, vol. ahead-of-print, no. ahead-of-print, Jan. 2024, doi: 10.1108/GKMC-09-2023-0360.
I. Dary, G. L. Putra, and E. Prismana2, “Implementasi Technology Acceptance Model 3 (TAM 3) terhadap Kepuasan Pengguna Aplikasi Investasi dan Trading Saham (Studi Kasus: Aplikasi Mobile IPOT),” JEISBI, vol. 03, p. 2022, [Online]. Available: https://www.ksei.co.id/files/Statistik_Publik_Juni_2021.pdf,
A. E. O. Smith, C. Doidge, F. Lovatt, and J. Kaler, “Methods to develop and evaluate attitudinal scales to measure farmer perceptions: Using sheep scab as an example,” Prev Vet Med, vol. 220, Nov. 2023, doi: 10.1016/j.prevetmed.2023.106052.
K. M. Ariyanto, C. Lukita, T. Nurhaeni, Y. Febriansyah, R. Bila, and L. Pasha, “Optimizing Online Shopping with Smart-PLS as a Tool for E-commerce Enhancement,” in 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT), 2024, pp. 1–7. doi: 10.1109/ICCIT62134.2024.10701152.
J. Hair, G. T. M. Hult, C. Ringle, and M. Sarstedt, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2022.
R. Ding et al., “Inflammatory myofibroblastic tumor arising from soft tissues of extremities harboring a novel CLIP2-ALK fusion,” Pathol Int, vol. 70, no. 10, pp. 798–803, Oct. 2020, doi: 10.1111/pin.12988.
W. Li and Y. F. Lay, “Examining the reliability and validity of measuring scales related to informatization and instructional leadership using the PLS-SEM approach,” Humanities and Social Sciences Letters, vol. 12, no. 3, pp. 461–480, Jun. 2024, doi: 10.18488/73.v12i3.3789.
N. H. Mohd Dzin and Y. F. Lay, “Validity and reliability of adapted self-efficacy scales in malaysian context using pls-sem approach,” Educ Sci (Basel), vol. 11, no. 11, Nov. 2021, doi: 10.3390/educsci11110676.
M. Méndez-Suárez, “Marketing mix modeling using PLS-SEM, bootstrapping the model coefficients,” Mathematics, vol. 9, no. 15, Aug. 2021, doi: 10.3390/math9151832.
D. B. Seo, C. W. Tan, and G. Warman, “Vendor satisfaction of E-government procurement systems in developing countries: an empirical research in Indonesia,” Inf Technol Dev, vol. 24, no. 3, pp. 554–581, 2018, doi: 10.1080/02681102.2018.1454878.
Copyright (c) 2025 Annas Setiawan Prabowo, Cahya Vikasari, Betti Widianingsih, Fadhillah Hazrina
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
